HopeSpring Cancer Support Centre announces:
Paul Mason aka FASHION SANTA visits Waterloo Region
17th Annual Holiday Tour of Homes
Press Release: November 1, 2018
Waterloo, Ontario – HopeSpring Cancer Support Centre proudly reveals a special partnership with Mr. Paul Mason, FASHION SANTA in conjunction with the 17th Annual Holiday Tour of Homes. This initiative is proudly supported and sponsored by Meadow Acres and The Inn of Waterloo.
Mr. Mason was a model in NYC for 15 years when his mother's health started to decline. Instantly he moved back to Toronto to support his mother. Sadly she passed away from liver cancer. In his grief, he stopped shaving his face and woke up one day, looked in the mirror and saw a skinny Santa – and so Fashion Santa was born with a mission to support those facing hurdles, and struggling in their journey and looking for support. His mother’s legacy stays with every partnership, campaign and selfie he takes providing hope to millions around the world.
"I'm so looking forward to partner with HopeSpring Cancer Centre and the 17th Annual Holiday Tour of Homes. Fashion Santa represents joy, cheer and hope so it's only fitting to be part of such an exciting event that benefits those affected by cancer through the free services that HopeSpring offers. I am approached to be a part of many charitable events – however, HopeSpring aligned very closely to my personal values and beliefs in regards to the cancer journey and cancer support. I am so pleased to be an advocate for them and I cannot wait to meet everyone during my first visit to the Waterloo Region and make this the best Holiday Home Tour ever!" Paul Mason
Fashion Santa will be available November 9th 4-9pm and November 10th 12-4pm at The Inn of Waterloo Holiday Tour of Homes Fashion Santa Studio. Fashion Santa is welcoming the community to come out for selfies and photos with a suggested minimum donation of $20 to support the vital free services that HopeSpring Cancer Support Centre offers to our community. He will also be touring Waterloo Region November 9th during the day to visit businesses, elected officials, and organizations who wish to have a photo taken with him – suggested minimum donation of $100 during this timeframe. For those interested in having a photo taken with Fashion Santa – please contact: Macpherson Consulting (519) 500-1367 or firstname.lastname@example.org
About Mr. Paul Mason
Canadian-born Paul Mason is one of the country’s most famous male models. He was discovered at the age of 22 while attending Toronto’s Ryerson University for a degree in social work. Paul Mason has walked the runways of London, Paris, Tokyo, Milan and New York, and walked for designers such as Gianni Versace, Dior, Dolce & Gabanna and Armani. On the Canadian scene, he has served as the face of Toronto Men’s Fashion Week, and he has walked for Rudsak, Farley Chatto, Bustle, Joseph Tassoni, and is the regular opener for Canadian Men’s designer, Christopher Bates.
Paul Mason has shot a number of campaigns with Donna Karan, Dolce & Gabbana, Gap, and has shot the Montauk Sofa campaign, as well as gracing many covers from Vogue to Canadian Magazine – Dress To Kill Men. He will be featured in the upcoming Paco Rabanne Invictus fragrance commercial, shot in Africa, which debuts in January 2019. He has worked with some of the best photographers in the business, from Steven Meisel and Patrick Demarchelier to Christoph Strube and Chris Nicholls. In 2014, he was named one of Toronto Life Magazine’s Best Dressed and featured in their Yearly Style Book. Following that, Paul Mason was named one of Canada’s Best Dressed 2016 by Hello! Canada Magazine. He is often approached to promote products and serves as an influencer in style and fashion.
In 2014, Paul Mason created a character “Fashion Santa”, which took the world by storm and became a viral phenomenon during the 2015 Holiday season. His character made over two billion impressions worldwide. Over 88 hours of selfies were taken, including one with fellow Canadian superstar Justin Bieber, to raise funds for the SickKids Hospital and the sensation continued into the New Year. Paul Mason’s Fashion Santa started off 2017 with an invitation to celebrate Chinese New Year at the Spring Gala Festival, with an audience of 700 million viewers.
Paul Mason has used his fame to champion for a number of causes such as the SickKids Foundation, “Stand Together” – an initiative to stop cyber bullying, Xpand Laces to support First Book Canada, and the Humane Rescue Alliance, among others. During the 2017 holiday season, Paul Mason’s Fashion Santa partnered with Heroes in Black to raise funds and awareness of homelessness through a 12 hour skate-a-thon. His character has been sought out by retailers Saks Fifth Avenue, Neiman Marcus and the BIA of Rodeo Drive, Beverly Hills. He has served as a mentor to Ryerson University students for the past three years, where his journey all began.
Paul Mason is looking forward to the 2018 holiday season with a number of charitable initiatives and the Fashion Santa Ritz-Carlton Tour. Through these various philanthropic partnerships, Paul Mason’s Fashion Santa character will continue to be a beacon of hope and joy for many years to come.
Paul Mason will be celebrating his 34th anniversary of modeling this year.
About HopeSpring Cancer Support Centre
Until a cure for cancer is found, those facing the diagnosis need a source of support & information in order to cope with the challenges. Since 1995 HopeSpring Cancer Support Centre has offered free individual and group programs and services to people living with cancer and their families. You can learn more about HopeSpring by visiting www.hopespring.ca
About Meadow Acres
Established in 1985, Meadow Acres Garden Centrecontinues to grow and it carries an unrivalled stock of outdoor plants, garden furniture and garden sundries! As part of an independent, Canada-wide Garden Centre group, Meadow Acrescan offer customers competitive pricing and the latest in what the industry can offer. Discover Meadow Acres Garden Centre and reinvent your indoor and outdoor worlds. Your seasonal wonderland, shop the Christmas season for all things Christmas including premade urn inserts, fresh and artificial trees and greens, women’s fashion and home decor. https://meadowacres.com/
About The Inn of Waterloo
The Inn of Waterloo and Conference Centre began welcoming guests nearly forty-five years ago as an intimate 40-room motor inn dedicated to European-style hospitality. Since then, our hotel has grown to 152 exceptional guestrooms and suites that are considered the finest accommodation in Waterloo.
For additional information and media inquiries please contact:
Shawn Hlowatzki – President, Board of Directors
HopeSpring Cancer Support Centre
Kate Macpherson – Macpherson Consulting
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